A brand is an intangible marketing
Branding is the process of communicating a unique selling proposition,
BRANDING
BRANDING IS WHO YOU ARE
Your brand is arguably one of your organization's most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride
A brand strategy is the holistic approach behind how a brand builds identification and favorability with customers and potential customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity,
brand values, and overall vibe.
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” Seth Godin. "A strong brand positioning is vital for a brand to differentiate from its competitors to explain its benefits.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice
Business branding is important because consumer perception and trust are necessary for your business to thrive today. With enough branding consistency, you can generate trust with consumers and become a name that locals remember when they are making purchase decisions.
Brand power is the ultimate sway your business will have in its chosen market. This involves thinking about how your business can create a product or service worth having and the power your business has to make that product worth much more than competitors in a crowded market.
4000 YEARS
Branding derives from the Old Norse word brandr or "to burn,"
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